Your best product, your most outstanding service performance require an
identifiable feature on the market. In plain terms: they must have a
'business card'.
And while your own success is materialising, there is a parallel incentive for your competitors to copy or imitate your symbols and logos.
Word symbols,
picture symbols or combined
word-picture-symbols can be registered as trademarks.
The trademark must be
- distinctively different and
- characteristic by nature.
Before deciding on a trademark or a new company name, you must first be certain that your choice does not constitute an impingement on the rights of third parties. We perform the necessary investigation, research and status evaluation in this respect.
Trademarks are registered with the German Patent and Trademark Office. Merchandise and services are to be listed for which the symbol is to be used. After the Office has performed a formal examination, the registration is published in the trademark journal. Third parties having a similar symbol have the right to file an opposition within a period of three months. A prerequisite here is that the merchandise and/or the services on both sides are 'similar by nature'.
Trademark protection in foreign countries is possible as IR-trademark or EC-trademark.
